When we come into the shop, we aren’t interested in atmosphere, terms of sellings and shop assistants’ courtesy. We want to buy and leave.
This could be extremely relevant when there was a lack of commodity. Nowadays shopping has turned into the process of enjoying ourselves. It would be a real crime not to use our customer’s nose in this case.
Turning a visitor into a customer becomes possible using a modern combination of marketing and innovations. Thus, such symbioses is aromamarketing, on the one hand because it presents commodity in a new way; on the other hand because it uses another communication channel that conducts information, calls upon different emotions that correspond with the initial idea of people who organize such advertising event.
In order to understand that this really works, we’ll give you several examples.
In the grocery department, you cannot feel the smell of fish or meat. In the dairy department, you cannot feel the smell of spoiled products. Otherwise, the impression about your product will be changed, and not for the better. The trust fades away along with the desire to buy the product.
When you enter the shop and smell a hot fresh bread, it leaves you no choice but to buy it, especially if you’re peckish.
Looking for a present is a very difficult task for you never know what you need to buy. Aromatracks come in handy in this case. If there is a smell of expensive leather in the shop, it means you can pick there gloves or a bag; when you smell flowers, you pay your attention to scarves and silk palatines; soft notes of oris will lead to expensive jewellery.
An important demand to every aromamaker is to avoid blending of scents, not to increase a suitable concentration of the fragrance and not to overuse the smell.
Delicate and yet remarkable aroma have a double meaning. For a consumer it means comfort and a good mood, for a shop assistant – usage of an innovative approach towards customers.